san jose mercury news

March 24, 2009
Public Relations Tips: Targeting Your Technology-Related PR

Countless business-oriented magazines have failed in the past few years, and the column space now available for technology companies looking to garner some publicity has become golden turf. Newspapers have slashed technology coverage; many long ago cut their weekly technology or business technology sections. So where can public relations professionals turn for a technology-friendly face these days? (Read more…)
December 12, 2008
Public Relations Basics: Follow the Instructions

Nothing irritates a journalist more than a public relations rep who can’t follow the instructions. The public relations/journalism relationship is a strange one. The reporter usually has the upper hand because they, along with their editor, have the ultimate say in whether an article gets written. Sometimes the public relations consultant has the upper hand when they offer up an embargo on a good story. But it’s usually the writer who is in charge of the relationship and that means the writer gets to stipulate certain things. As you’ll see, a public relations rep who ignores a journalist’s stated policies, whether intentionally or not, can wind up blacklisted or worse. (Read more…)
March 7, 2001
Be Careful What You Do and Say

Last Wednesday we each paid our respects to the victims of the Sept. 11 terrorist attacks in our own way. For at least one company that meant telling a dozen workers their services were no longer required. (Read more…)
January 8, 2001
A Little Fund Makes a Big Media Splash

Kate Lee has the kind of press clippings most PR people would kill for. In less than a year, Lee has been quoted by publications coast-to-coast and appeared on television and radio stations in the U.S. and Canada. Business Week, USA Today, Washington Post, San Jose Mercury News, New York Times, and Atlanta Journal Constitution are just a few of the publications that Lee’s name has appeared in. (Read more…)

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