sales pitch

April 22, 2011
What Does It Mean When Your Press Release Fails?

You spent what seemed like a thousand hours on your latest press release only to see it almost totally ignored. Is it the end of the world? Or perhaps is there something you can do to save it? (Read more…)
February 1, 2011
8 Reasons Your Press Release Got Rejected Online

Online press release distribution has become an integral part of most PR campaigns. Thanks to the internet, you can now get your news spread faster than ever before. (Read more…)
March 20, 2009
Having the Right Attitude in Public Relations

Over the past decade, I’ve been yelled at by many people, and in many capacities. As a journalist, I had CEOs, public relations consultants, and lawyers heaping verbal abuse on me every week. Every one of those incidents served to remind me that people have different ideas of what is appropriate behavior, be it in the privacy of one’s home or in the workplace. Emotions ride high when money or one’s image is on the line. (Read more…)
January 29, 2009
Selecting the Right PR Firm for Your Company

A friend of mine called recently, looking for a public relations firm to handle a new project. He had already interviewed a few potential firms, and he wanted to know if I would sit in with him during a second round of interviews. What we learned should provide entrepreneurs and start-up companies alike with some helpful tips when they decide it’s time to take their public relations strategy to the professional level. (Read more…)
December 31, 2008
Turn Your Public Relations Clients into Media Experts

If you want to maximize a public relations client’s chances for good publicity, you may have to ask them them curb their sales pitch. A client’s desire to push a product or service in a press campaign is often the most effective way to get press releases ignored by journalists. Public relations consultants can ruin relationships with editors and producers, and your client’s credibility may become suspect. (Read more…)

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