retraction

March 23, 2009
The Public Relations Dangers of Being a “Third Party”

Being a third party can sometimes lead to public relations headaches. Earlier this year I helped a journalist on a story about a company that shall remain nameless. I helped the journalist analyze some data and provided him with my perspective on what the data meant. I’ve done this hundreds of times over the past few years and this particular time was no different than any other — until the story was published. (Read more…)
February 27, 2009
Combating Bad Press

You’ve just concluded the best media interview of your career. A very prestigious publication interviewed your CEO. You did everything by the book. You feel good, your CEO feels good, and the reporter obtained everything needed to write the story. You can’t wait for the article to appear. (Read more…)

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