retraction

February 3, 2011
Why Press Release Retractions Suck

As a PR guy, one of my least favorite words is “retraction.” Any time I hear that word, I know it’s usually not a good situation. From retracting a press release to getting the media to issue a retraction for a mistake they made, things just never seem to turn out well with retractions. (Read more…)
November 25, 2009
When It Comes to Negative Press, You Get to Choose Your Own PR Adventure

You are a PR executive at a Midwestern picnic basket manufacturer, and a local newspaper reporter recently ran a story about your company’s practices. Though the facts of the story as reported were correct, the report was slanted to portray your company in an unwarrantedly negative light. What do you do? (Read more…)
March 23, 2009
The Public Relations Dangers of Being a “Third Party”

Being a third party can sometimes lead to public relations headaches. Earlier this year I helped a journalist on a story about a company that shall remain nameless. I helped the journalist analyze some data and provided him with my perspective on what the data meant. I’ve done this hundreds of times over the past few years and this particular time was no different than any other — until the story was published. (Read more…)
February 27, 2009
Combating Bad Press

You’ve just concluded the best media interview of your career. A very prestigious publication interviewed your CEO. You did everything by the book. You feel good, your CEO feels good, and the reporter obtained everything needed to write the story. You can’t wait for the article to appear. (Read more…)

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