reputation

July 15, 2010
What to Do When Your Online Reputation Has Been Compromised

As the old saying goes, “You can’t please all of the people all of the time.” But in the age of the Internet, almost all of the people have a forum where, when they’re not pleased, they can complain loudly and proudly. Whether it’s one cranky blogger denouncing your company because of its complicated instruction manuals or a concerted online movement smearing your company’s good name, as a PR pro, you need to be ready to handle online reputation attacks. (Read more…)
June 29, 2010
The PR Implications of Hiring Contractors

The word outsourcing has always had a bit of a negative connotation. Some people think that hiring out contractors to handle various tasks for their business is cheap and unprofessional. I disagree. I think that contracting out various functions is actually smart, and when done properly, it can save you money, attract better talent, and improve your business. (Read more…)
March 4, 2010
Don’t Disrespect the Host of Your Media Interview

Every time you step in front of the camera, walk into a radio studio, or sit down with a reporter from a magazine, your company’s reputation is on the line. Any missteps could cause you to alienate your audience and to burn bridges with the media. (Read more…)
February 25, 2010
6 Common Mistakes PR Pros Make

Public relations is a fast paced world not for the faint of heart. Before you start email blasting press releases and spinning molehills into mountains, consult this list of the 6 most common PR mistakes: (Read more…)
February 9, 2010
Reputation Management: Dominating the Search Results for Your Company Name

Search engines have become a heavily used tool by consumers gearing up for a purchase. In fact, a study by Enquiro found that customers turn to search engines often for guidance during the buying process. Notice the percentage of customers who turn to search engines during various stages of the buying cycle. (Read more…)
February 4, 2010
How to Harness Twitter for Public Relations

When the micro-blogging site Twitter first appeared on the scene, few people knew what to make of it. It was a combination blog site and social network, and people quickly set out to find out how to leverage the hot new service. Fortunately for PR professionals, Twitter has proven to be an excellent avenue for public relations and even media relations. (Read more…)
December 23, 2009
Guidelines for Creating Your Company’s Social Media Policy

Yesterday, I wrote a post detailing the reasons your company should have a social media policy. At the end of that post, I mentioned I’d be doing a follow up post covering the specifics of creating a social media policy, and now, I’m honoring my word. (Read more…)
December 18, 2009
When Should You Delete Blog Comments?

Last week, I wrote a post talking about the best ways to handle negative blog comments. You may have noticed that almost all of the tips on the list were about responding to negative comments, not deleting them. That’s because I’m usually not a fan of deleting blog comments. I think blogs should be a place where everyone has a voice. As soon as you become a dictator, controlling who gets to speak and who doesn’t, your readers will begin to lose interest. (Read more…)
February 27, 2009
Combating Bad Press

You’ve just concluded the best media interview of your career. A very prestigious publication interviewed your CEO. You did everything by the book. You feel good, your CEO feels good, and the reporter obtained everything needed to write the story. You can’t wait for the article to appear. (Read more…)

« Previous Page

What to Do When Your Online Reputation Has Been Compromised

The PR Implications of Hiring Contractors

Don’t Disrespect the Host of Your Media Interview

6 Common Mistakes PR Pros Make

Reputation Management: Dominating the Search Results for Your Company Name

How to Harness Twitter for Public Relations

Guidelines for Creating Your Company’s Social Media Policy

When Should You Delete Blog Comments?

Combating Bad Press

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