1. October 5, 2011

    How to Monitor the Web for Brand Mentions

    Online reputation management is essential. Almost everyone is involved in social media these days. Your customers are all over Facebook, Twitter, blogs, review websites, message boards…you name it. And in some cases, they might be talking about your company. (Read more…)

  2. April 11, 2011

    How to Get More Yelp Reviews Without Bribing Customers

    When it comes to local internet marketing and reputation management, perhaps no website is more important to companies than Yelp. In the unlikely event that you don’t know what it is, Yelp is a site that allows customers to share their opinions about local businesses. Users can submit reviews, positive or negative, and business owners have the opportunity to claim their listings and respond. (Read more…)

  3. March 28, 2011

    What You Should Be Learning From Twitter

    If you ask me, too many people view Twitter as a direct marketing tool. Don’t get me wrong, Twitter can be useful for driving traffic to your website, promoting great deals, etc. But to me, the biggest benefit Twitter has to offer is the vast amount of information you can absorb from it. (Read more…)

  4. December 6, 2010

    7 Free Reputation Management Tools to Add to Your Arsenal

    Do you know what people are saying about you? Or more importantly, what people are saying about your brand? How in the world do you track across the span of the Internet to protect your reputation and the reputation of your business? Here are ten free reputation management tools that take all the sweat out of protecting yourself on the web. (Read more…)

  5. July 9, 2010

    5 Ways to Monitor Your Company’s Reputation on the Internet Absolutely Free

    Whether your company has a web presence or not, chances are somebody out there is talking about you on the Internet. It’s up to you whether you monitor and manage that online reputation or allow the conversation to flow on past without your input.   And sure, plenty of media monitoring services will monitor the Internet for you, but why shell out your hard earned cash when there are simple and free ways to do it yourself? (Read more…)

  6. February 9, 2010

    Reputation Management: Dominating the Search Results for Your Company Name

    Search engines have become a heavily used tool by consumers gearing up for a purchase. In fact, a study by Enquiro found that customers turn to search engines often for guidance during the buying process. Notice the percentage of customers who turn to search engines during various stages of the buying cycle. (Read more…)

  7. December 21, 2009

    A Collection of Must-Have Online Reputation Management Tools

    Everything you do – from the customer service you provide to the press releases you send out – is done to help build a positive reputation so you can attract more business. Unfortunately, all it takes is a Tweet or a blog post from an upset customer to damage your reputation. (Read more…)