1. July 7, 2011

    Blogger Outreach Tip: Target Smaller Bloggers

    Blogger outreach is an important aspect of almost any marketing and PR campaign. Millions of people read blogs daily, and they stay on the internet forever. So, whether you’re trying to get guest blogging opportunities, have your product reviewed, or you just want a blogger to cover some piece of company news, there’s a lot to be gained from reaching out to bloggers. (Read more…)

  2. July 1, 2011

    Why You Never Get Quoted Despite Numerous Media Interviews

    Few things are as frustrating as answering dozens of questions for a journalist and never seeing them in the paper or broadcast the next day. You may think you just keep running into bad luck, but there may be more to it than that. You may actually be sabotaging your chances of appearing in the media! (Read more…)

  3. April 5, 2011

    10 Ways You Can Get Reporters to Love You

    Want to get your press release or important story in the paper? Then don’t do what everyone does – pitch all the livelong day, and not actually speak to anyone like they exist. Instead, focus on developing a relationship with your local journalists, and you may be surprised at the results. (Read more…)

  4. March 28, 2011

    What You Should Be Learning From Twitter

    If you ask me, too many people view Twitter as a direct marketing tool. Don’t get me wrong, Twitter can be useful for driving traffic to your website, promoting great deals, etc. But to me, the biggest benefit Twitter has to offer is the vast amount of information you can absorb from it. (Read more…)

  5. March 7, 2011

    How to be a Better Networker

    You’ve probably heard the saying, “It’s not what you know, but who you know that counts.” And that’s mostly true. But personally, I take it a step further and say, “It’s not who you know, but who knows you that counts.” (Read more…)

  6. January 24, 2011

    How to Reach Out to Top Social Media Users

    If you’re looking to build your influence, the easiest way to do it is to influence the influencers. If you can reach out to the top social media users and have them pushing your message, you can reach more people than you’d ever reach on your own. (Read more…)

  7. August 17, 2010

    7 Tips for Better Business Networking

    Networking is one of the most effective ways to build your business. The simple truth is people feel more comfortable doing business with people they know. Building relationships with the people who can benefit from your products and services raises the likelihood of them one day becoming your customer. (Read more…)

  8. July 23, 2010

    7 Tips for Maintaining Relationships with the Media

    Long-term relationships with the media are the most valuable. Over time, you can earn the trust of reporters by building a rapport with them. Once you’ve gained their trust and established that relationship, they’re likelier to pay attention to what you have to say, and of course, this increases your chances of getting the media coverage you so desire. (Read more…)

  9. May 4, 2009

    Public Relations Basics: Mastering the Media Interview

    Your press release did its job. A reporter calls and wants to talk about your business. Now what? You need to build a relationship with the reporter, and the primary way you’re going to do so is through  a media interview. (Read more…)

  10. April 24, 2009

    The PR Fuel Mailbag: Press Releases as Email Attachments, Expert Quotes, and Loudmouth CEOs

    Q: I need to send out a press release that includes graphics. But many public relations pros say not to send out press releases as an attachment. What should I do? (Read more…)

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