related press

September 1, 2009
Public Relations Basics: When It Comes to Holiday Press Releases, Sooner is Better

It’s no secret that the fourth quarter is the most important time of the year for companies marketing to consumers. Holiday shopping can make or break many businesses; many analysts wait to see how a company weathered the holidays before determining its financial outlook. However, booming holiday business doesn’t just happen. It takes hard work through triangulated marketing, advertising, and public relations efforts. Unfortunately, many companies fail to address their public relations campaigns until it’s too late in the holiday season, missing what is probably the most cost effective way to promote their product or service. (Read more…)
March 20, 2009
How to Make Sure Your New Public Relations Job is Right for You

Looks can be deceiving, and so can job offers. The latter fact was recently illustrated by the tale of two friends who have spent a combined four decades in the public relations industry. (Read more…)

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