recording industry association of america

May 25, 2009
Public Relations and the Technology Sector: After the Bust

At the turn of the decade, you couldn’t open a newspaper without reading a story about some high-flying dot-com or tech company. The coverage of these companies bled from the business pages to the feature sections to the front-page. And when the dot-com bust came, the coverage faded back in the opposite direction — the downfall of a tech company went from the front-page to a small mention in the business section. Coverage of the technology sector has stabilized, but it has also shrunk. Some newspapers eliminated entire sections or supplements. The media is still a bottom-line business; fewer ads mean less editorial space. Which makes public relations for tech companies that much more difficult. (Read more…)
March 5, 2009
Managing Public Relations Through the Strategic Press Leak

My forte as a journalist was reporting bad news. Whistleblowers, inside sources, gossip–I loved it all. I got a tip, tracked it down, and then the newspaper splashed a big, nasty headline on my story. Sometimes, even my editors would have been surprised about how I got my scoops. (Read more…)
January 17, 2001
PR Losers of 2005

Each year brings a unique crop of PR losers, and this year is no different. Sometimes there are even repeat losers, as there are on this year’s list. (Here’s last year’s list: http://www.ereleases.com/pr/pr-losers.html) The purpose of highlighting PR losers is not to heap additional scorn on the already-besmirched. (OK, it’s only partly why I do it.) Instead, my goal is to remember who screwed up and why. If nothing else, we may learn something. (Read more…)

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