recession

February 18, 2009
The Public Relations Upside to an Economic Downturn

An economic downturn is something that no one — save pawn shop operators, repo men and payday lenders — wants to deal with. The situation, however, does not have to be a negative. Economic downturns can present opportunities for many businesses, including public relations firms. (Read more…)
December 3, 2008
A Black Friday for Public Relations

Everything is on sale. That was the big message public relations and advertising departments were desperate to get across last week and earlier this week, as retailers tried to pry money out of the wallets of cash-strapped consumers. The message was received, to a certain extent. (Read more…)

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