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December 9, 2008
Community Listings: The Free Public Relations Tool You May Not Be Using

Next to editorial coverage, community listings are the best way for public relations departments to build awareness of an upcoming event through the media–generally at no cost. Maximizing listings coverage can help increase public turnout, and create the numbers to boast about in future public relations materials. If four key community listings each draw just 10 people to a 200 seat speaking engagement, that’s 40 attendees–20 percent of the audience–found without spending one advertising dollar. (Read more…)
December 4, 2008
Public Opinion Matters in Public Relations

You’re trying to improve job recruiting and retention. You’re worried about local backlash over your expansion plans. You’re about to launch a new product or service. The next step is finding out what your audience is thinking. If you try to guess, you could waste a lot of time and money. Regardless of your company’s size or your available public relations resources, you don’t need to fly completely blind. Here are four four tips to improve your results when researching public opinion. (Read more…)
April 9, 2001
Mailbag Odds and Ends

I haven’t dipped into the mailbag lately, so I thought it was a good time to do some spring cleaning by responding to some letters and sweeping up some odds & ends. (Read more…)

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