1. April 29, 2011

    Why Local Talk Radio Makes Sense

    You may scoff at the idea, but you really should think about getting your company on local talk radio. I know, I know, but hear me out. Talk radio isn’t just for your Uncle Bob who nods along while he whittles on the front porch. These programs have a lot of listeners and can cover a wide variety of topics. (Read more…)

  2. January 6, 2010

    7 Tactics for Getting More Podcast Listeners

    2009 was a big year for podcasting. Advertising on podcasts increased significantly over 2008 (by over 250% according to one source), and the audience for podcasting grew by about 22%. Millions of people now listen to podcasts every day. In short, podcasting went mainstream last year. (Read more…)

  3. April 9, 2001

    Public Relations Home Runs in Short Supply Following Mitchell Report Release

    The release of the Mitchell Report, a two-year investigation headed by former Senator George Mitchell into the use of performance-enhancing drugs by Major League Baseball (“MLB”) players, has proved to be a bonanza for public relations voyeurs. Players named in the report have employed a wide range of public relations tactics with mixed results. (Read more…)