1. July 25, 2011

    Tailoring Your Press Releases to Specific Outlets

    We’ve all been guilty of it at one point. We write one press release and distribute it to a range of media outlets — newspapers, TV, radio, blogs, etc. And when we don’t get the results we hoped for, we wonder why. (Read more…)

  2. January 18, 2008

    Tips for Giving Successful Radio Interviews

    You received the call you’ve been waiting for. A radio producer has scheduled an interview to discuss your book, service, product, or issue that you want to promote. You know that discussing your topic on local, national, or even international radio is a great way to share your news. You know that radio hosts worldwide have a constant need for interesting guests, and there’s no reason you can’t share the airwaves with them. (Read more…)

  3. April 12, 2001

    Helter Skelter in the Summer Swelter

    The looming launch of the Fox Business News channel should be a boon for anyone who wants to get on financial television. CNBC will now have a major competitor, and Bloomberg TV may have to rethink its strategy in order to compete. (Read more…)