Press Opportunities Are Not Always Golden

It’s easy to still get excited when the Caller ID flashes the name of a newspaper, magazine, or television network. Media opportunities are, after all, the whole point of public relations. Those in the public relations industry can easily fall in love with the attention that comes from an audience, but you still have to be careful when accepting an invitation for a media interview or television/radio appearance. Many public relations consultants refuse to believe it, but not all media opportunities are golden. (Read more…)