1. January 27, 2012

    5 Writing Tips for Adding Life to Your Press Release

    Let’s be honest: people often don’t consider press releases to be the most interesting pieces to read. They’re all about giving the facts of a story in a quick and concise manner. Most press releases stick to the same old template and are loaded with buzzwords and corporate speak. Zzzzzz … (Read more…)

  2. June 17, 2011

    5 Common Sense Writing Tips that Will make Your Press Releases Stand Out

    Press releases are notoriously difficult to get noticed. Reporters will receive so many a day and there is no possible way to get to them all. The ones they do get to may not even make it into the publication that day for a variety of reasons! (Read more…)

  3. May 19, 2011

    5 Press Release Writing Mistakes that Will Out you as a Rookie

    When you’re first starting out writing press releases, it’s difficult to not slip up and make a few mistakes. Unfortunately, many of these mistakes come from simply not having experience in the field. Most journalists have come to notice these, so they will automatically know you’re a rookie! So to avoid looking like a total noob, do your best to avoid these five damaging goofs. (Read more…)

  4. March 30, 2011

    5 Reasons to Hate Traditional Press Releases

    Hate press releases? You’re not alone! As time goes by, and new ways of marketing emerge, the lonely traditional press release is getting left behind. Here are five reasons why nobody can stand press releases anymore. (Read more…)

  5. October 27, 2010

    Does Your Press Release Have Reporters Asking for More?

    People often ask me what things do they need to include in a press release and how long should their press release be. I’ve talked a bit about press release length in the past, and I’ve often said that a good press release is one that contains the basic, most important information so the reporter can scan over it in just a few seconds. (Read more…)

  6. August 18, 2010

    Why You Shouldn’t Answer Reporters’ Questions by Email

    Today, an increasing amount of media relations is handled through email correspondence. Pitches are made by email; emails are used for follow up purposes; and in some cases, email is even used for interviews and giving quotes to reporters. (Read more…)

  7. August 9, 2010

    How to Create a Media Kit

    “Sure thing, I’d be happy to have a look at your company. Just send over your media kit,” says the interested reporter. Except, uh oh, as a small business owner, you had enough trouble getting your website designed. What’s this “media kit” the reporter is talking about? (Read more…)

  8. December 1, 2009

    Five Ways to Make Your Press Release Stand Out in a Crowd

    As you proof-read your press release, you check to make sure all the essential elements are there:  attention-grabbing headline, well-articulated news angles, dateline written in AP style, tightly-written introductory paragraph that includes all five “W’s,” a quote from a company executive, company boilerplate paragraph, contact information for media seeking more information. (Read more…)

  9. May 4, 2009

    Public Relations Basics: Mastering the Media Interview

    Your press release did its job. A reporter calls and wants to talk about your business. Now what? You need to build a relationship with the reporter, and the primary way you’re going to do so is through  a media interview. (Read more…)

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