Need Some Inspiration? 15 Great Quotes to Motivate You

Are you having a blah day? Struggling to find the motivation to get started on your work? We all have these days. You wake up in the morning, ready to tackle the day, but after that first cup of coffee you just stare blankly at your computer screen.

Sometimes what we really need is a good kick in the pants, some gr… Read more

Giving a Statement to the Media? Read This First.

Whether you’re responding to a company crisis, commenting on a breaking story related to your industry, or remarking about a big merger your company was just involved in, giving a statement to the media is often easier, quicker, and more helpful than writing a traditional press release. Releasing a stat… Read more

How to Transform Safe, Bland Press Release Quotes into Quotes the Media Will Love

When it comes to press release writing, there are certain things you need to include that are considered non-negotiables. The title, the contact info, the company summary…the list goes on and on. However, one of the most important pieces to the puzzle that we don’t often mention is the quote. Bottom line, … Read more

5 Writing Tips for Adding Life to Your Press Release

Let’s be honest: people often don’t consider press releases to be the most interesting pieces to read. They’re all about giving the facts of a story in a quick and concise manner. Most press releases stick to the same old template and are loaded with buzzwords and corporate speak. Zzzzzz …

However, that’s n… Read more

5 Press Release Writing Mistakes that Will Out you as a Rookie

Don’t Make These Press Release Mistakes

When you’re first starting out writing press releases, it’s difficult to not slip up and make a few mistakes. Unfortunately, many of these mistakes come from simply not having experience in the field. Most journalists have come to notice these, so they will automa… Read more

5 Reasons to Hate Traditional Press Releases

Hate press releases? You’re not alone! As time goes by, and new ways of marketing emerge, the lonely traditional press release is getting left behind. Here are five reasons why nobody can stand press releases anymore.

1. They Get Ignored

You spend so much time getting everything just right on your press re… Read more

Why You Shouldn’t Answer Reporters’ Questions by Email

Today, an increasing amount of media relations is handled through email correspondence. Pitches are made by email; emails are used for follow up purposes; and in some cases, email is even used for interviews and giving quotes to reporters.… Read more

How to Create a Media Kit

“Sure thing, I’d be happy to have a look at your company. Just send over your media kit,” says the interested reporter. Except, uh oh, as a small business owner, you had enough trouble getting your website designed. What’s this “media kit” the reporter is talking a… Read more

Five Ways to Make Your Press Release Stand Out in a Crowd

As you proof-read your press release, you check to make sure all the essential elements are there:  attention-grabbing headline, well-articulated news angles, dateline written in AP style, tightly-written introductory paragraph that includes all five “W’s,” a quote from a com… Read more

Public Relations Basics: Mastering the Media Interview

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How to Shine in Media Interviews

Your press release did its job. A reporter calls and wants to talk about your business. Now what? You need to build a relationship with the reporter, and the primary way you’re going to do so is through  a media interview.

Report… Read more