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December 11, 2008
Story Proposals: Customizing A Press Release For Reporters
Who says a press release is the only way to court the media? Story proposals can sometimes be more effective when approaching your personal “A list” of journalists, presenting customized pitches that match their sensibilities and the news beat they cover. (Read more…)
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December 8, 2008
Query Letters: Bringing Public Relations and Journalism Together
An in-depth feature article can be a priceless source of publicity for any organization or industry. But such an article rarely results from the standard one- to two-page press release drafted by most public relations firms. And who has the time to write an in-depth article when there’s only a small chance it will be published? So how can a public relations company get this kind of premium exposure for its clients? A query letter may be the answer. (Read more…)
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