1. April 1, 2009

    Public Relations Tips: Protecting Your Brand and Working with Investor Relations

    Part of protecting your company’s brand is ferreting out which public relations opportunities are being presented by questionable companies. Recently, I turned down the opportunity for one of our company analysts to give an interview to MN1.com, an online video company that covers the stock market. By weighing, and rejecting, this opportunity for seemingly easy publicity, I saved our company from a public relations nightmare. (Read more…)

  2. March 19, 2009

    Does Your Public Relations Team Understand Its Value?

    I take a lot of pride in the publicity that I generate on behalf of my company. And, yes, I still get giddy when we hit a public relations home run, because I know exactly how the publicity that I generate benefits my company. I know my role. But too many public relations professionals are unaware of just how they fit into their company’s business strategy. (Read more…)

  3. March 4, 2009

    Corporate Mottos and the PR Power of SIM

    A corporate motto that says — in as few words as possible — a lot about your product or service is key to strategic image management (SIM). SIM demands that you choose a motto that telegraphs your values and prompts people to respond positively to whatever you sell. (And ultimately, to buy it.) (Read more…)

  4. March 2, 2009

    Public Relations Basics: How Badly Do You Want That New Client?

    After spending exactly zero dollars on public relations since its inception, my company is finally contemplating hiring a public relations firm. While we’re getting plenty of print publicity — and publicity that has translated into sales — we’re having trouble getting our analysts on television. I’ve talked to about 10 different public relations firms over the past two weeks. And what I’ve learned has been very disheartening. (Read more…)

  5. February 23, 2009

    Public Relations Basics: There Is No Magic Press Release Bullet

    The “magic bullet” theory of public relations — that one press release is all you need grab the attention of journalists — is easily debunked. A single press release will rarely, if ever, do the trick. (Read more…)

  6. February 20, 2009

    Public Relations is Not Just Pitching

    If good public relations could be accomplished with email pitches alone we would all be out of jobs. Working with the media is  just one side of public relations, and a direct connection to the media is just one resource we offer our clients or employers. Here are four alternatives for garnering publicity. (Read more…)

  7. February 10, 2009

    Six Months of Public Relations Lessons

    Looking back on the past six months, I’ve come to the conclusion that I’ve learned more about public relations during the time than any other period in my professional life. Here are ten things I’ve learned about public relations in the last half of the year. (Read more…)

  8. January 23, 2009

    Common Sense: the Key to Avoiding Missed PR Opportunities

    It should have been a slam dunk. I spoke to the reporter for close to 45 minutes. He asked me a dozen questions, and I backed up my answers with solid data. I fired off a message to my boss, letting him know that this killer story about our company would hit newsstands two days later. But the story never ran. And it turned out to be my fault. What stopped this potentially great bit of publicity in its tracks? (Read more…)

  9. January 22, 2009

    Actions Always Speak Louder Than Words

    In the investing world, there’s a simple mantra that many people live by: Watch what they do, not what they say. My company tracks stock purchases and sales by executives and board members. If an executive publicly complains about his company’s stock price, owns only a nominal amount of stock, and then doesn’t buy shares, we’re dismissive of his pleas to the market to recognize what he perceives to be the true value of his company. We don’t care what the executive says; we just care what he does. (Read more…)

  10. January 16, 2009

    What’s Your Type (When It Comes to Press Releases)?

    Not all press releases are created equal, and not all press releases have the same urgency or importance. The following breakdown divides press releases into the three key categories that you’ll need to be familiar with when planning your public relations strategy. This brief overview will not only help you write more eye-catching press releases, but target your press releases more efficiently, as well. (Read more…)

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