The 10 Commandments of Branding
What does it take to build a brand that’s memorable…a brand your target market can trust and connect with? If you keep these 10 commandments of branding in mind, you’ll be well on your way to achieving your business objectives.
1. Brands aren’t built overnight – The success of a brand isn’t measured i… Read more
7 Simple Tips for Responding to HARO Queries
We previously covered the Top 10 Tips for PR Success Using HARO. By now, I’m going to assume that most of you have heard of and signed up for HARO. Just in case there are a few of you who don’t know what it is, HARO is an email list you sign up for to receive queries each day from reporters who need sources for their st… Read more
7 Important Benefits of Press Release Distribution
What Is Press Release Distribution?
Most people think of press release distribution as simply the process of sending their press releases out to the journalists on their media list, but when done properly, it’s an intentional process that is much more than that.
Press release distribution is a strategi… Read more
How PR Professionals Get Stories Placed in Magazines
The Importance of Magazines to Successful PR
Many people feel that magazines are on the decline.
The reality is quite the opposite:
Here are a few facts to help illustrate the importance of magazines in today’s world – an important element to consider if you want to get the message out about your prod… Read more
Why Should PR Pros Use Media Monitoring?
What Is Media Monitoring?
Media monitoring is the practice of tracking and analyzing content across various media platforms – from TV and newspapers to social media and websites. Using specialized tools, it provides real-time insights on brand reputation, market trends, and public sentiment… Read more
PR Measurement Tips to Grade Your Campaign’s Performance
Is your PR campaign actually working? Do you even know the answer? Have you or your PR agency been tracking the results?
PR measurement is essential to grading the performance of your campaign. Unfortunately, not all PR professionals measure their campaigns, and of those that do, there’s not real… Read more
Six Consecutive Press Release Failures. Why Bother?
I have seen press releases generate tens of millions of dollars in publicity $449 at a time. If you don’t believe me, just visit: https://www.ereleases.com/testimonials/
Why didn’t your press release do the same? The likely answer is that you gave up, perhaps even after a single press rele… Read more
PR Quotes: How Being Controversial, Despite Being Wrong, Attracts Media Coverage
I follow the television industry. It’s a medium I devote about five minutes a day trying to follow largely by headlines and RSS feeds. Today I saw this headline and had to dig deeper: Big Media Sites Like Hulu “Anti-Consumer, Anti-Media Employees, Anti-America”?
The headline borrow… Read more
Is a Press Release Your Best Public Relations Bet?
A press release is undoubtedly important when it comes to drumming up publicity for your business. But should it be the *most* important part of your public relations strategy? A press release may not even be the best way for your company or clients to get publicity for a new product or an important announce… Read more
Putting Together Your Public Relations Strategy
So it’s time to put together a public relations/publicity strategy for your business or organization. The task can seem overwhelming. But if you break the job of public relations planning down into smaller steps, you’ll soon have it together. Here’s one way to put together an effect… Read more