publicity stunt

December 13, 2010
The Top 5 Publicity Stunts of 2010

This past year wasn’t the most prolific year for stunt publicity, but some good stories did crop up this year, including a truly cheeky ad from KFC and Vladimir Putin pretending he’s Captain Ahab! Here are our top 5 publicity stunts from the year. (Read more…)
January 14, 2010
The Top 5 Publicity Stunts of 2009

2009 was the year of the celebrity publicity stunt. If it wasn’t celebrities themselves angling for the limelight, it was the non-famous seeking celebrity thanks to the influence of reality TV. Without further ado, were the top 5 publicity stunts of 2009: (Read more…)
November 3, 2009
How to Master the Art of the Publicity Stunt

The art of publicity stunts dates back to 1929 when Edward Bernays, Sigmund Freud’s nephew, announced to the media that a group of women’s rights suffragettes would march in a Manhattan parade and light their “Torches of Freedom.” Once in front of the cameras the models lit up Lucky Strike cigarettes on cue, as Edward was employed by the American Tobacco Company. (Read more…)

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