publicists

August 9, 2011
5 Key Lessons from a Reformed Publicist

A friend of mine used to be a publicist, and quite good at it. During his time, he learned how to get the word out about his clients in various ways. Sometimes, they were a little unscrupulous, but it got the job done! (Read more…)
July 2, 2009
Press Releases … the Rodney Dangerfield of the Marketing World?

I promote the importance of press releases because they are the great equalizer. A small company, or even an individual, has as much chance of getting media attention as a big, well-financed company. Sure, the big company might be able to afford its own public relations department as well as coordinate with high-priced publicists. But the cornerstone of that big company’s PR campaign will be the lowly press release. (Read more…)
December 23, 2008
Who Should Write Your Press Release?

Writing a press release can be a delicate matter. The public relations department, who must pitch the release, wants to have a say in its content. The subjects quoted in the release, often high-level executives, want to make sure they sound professional and intelligent. Business partners mentioned in a press release want to ensure that their image remains intact. Writing a press release can take days and dozens of drafts, so the question must be asked: Who should write your press releases? (Read more…)

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