public relations strategy

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April 6, 2009
Setting Public Relations Objectives

A successful public relations strategy depends on well-planned objectives. However, it takes more than just good public relations skills to plan good objectives. Here are some tips for setting effective public relations and marketing objectives. (Read more…)
March 30, 2009
Public Relations Basics: How to Respond to Critics

No matter the size of your business or organization, there will always be critics. How you respond to these critics — publicly and privately — is very important. Writing a correction letter to a newspaper or magazine is often the easiest (and cheapest) public relations strategy when responding to critics. (Read more…)
March 20, 2009
How to Make Sure Your New Public Relations Job is Right for You

Looks can be deceiving, and so can job offers. The latter fact was recently illustrated by the tale of two friends who have spent a combined four decades in the public relations industry. (Read more…)
February 12, 2009
How Public Relations Can Shape Corporate Culture

Localized cultures often evolve at companies, for better or worse. Most former Enron and WorldCom employees I’ve spoken with say that the corporate cultures at both companies bred the behavior that ultimately resulted in far-reaching scandals. (Read more…)
February 4, 2009
Private PR Versus Public PR

The difference between doing public relations for a private company and a handling PR for public company is the difference between watching your kid’s little league team and then taking a Barry Bonds major league game. (Read more…)
January 29, 2009
Selecting the Right PR Firm for Your Company

A friend of mine called recently, looking for a public relations firm to handle a new project. He had already interviewed a few potential firms, and he wanted to know if I would sit in with him during a second round of interviews. What we learned should provide entrepreneurs and start-up companies alike with some helpful tips when they decide it’s time to take their public relations strategy to the professional level. (Read more…)
January 28, 2009
Community Outreach: Using PR to Help Your Neighbors

The audience was small, just forty or so people. The venue was obscure, the cafeteria of a seniors center. The time was not prime, 7:15 on a Tuesday night. The speaker was an unknown to those in attendance, yours truly. But I was engaging in public relations, reminding myself that PR can mean community outreach as much as working for a big client or company. (Read more…)
January 26, 2009
Seven Ways to Extend Your Public Relations Budget

Improving your public relations strategy doesn’t have to be a time- or money-consuming affair. Taking on some easy tasks and implementing some simple ideas can lead directly to generating good publicity and improving your existing public relations efforts. Here are seven tips to get the most out of your public relations budget. (Read more…)
January 16, 2009
What’s Your Type (When It Comes to Press Releases)?

Not all press releases are created equal, and not all press releases have the same urgency or importance. The following breakdown divides press releases into the three key categories that you’ll need to be familiar with when planning your public relations strategy. This brief overview will not only help you write more eye-catching press releases, but target your press releases more efficiently, as well. (Read more…)

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