public relations skills

May 12, 2009
Public Relations Basics: Speak Slowly and Carry a Big Stick

One of the joys of writing PR Fuel is that it helps me think through my own public relations failings. By putting ideas down on paper — OK, a computer screen — I’ve helped improve my own public relations skills immensely. That’s part of why I’ve come up with a set of rules for dealing with reporters during phone interviews. Hopefully, I can follow them. (Read more…)
April 6, 2009
Setting Public Relations Objectives

A successful public relations strategy depends on well-planned objectives. However, it takes more than just good public relations skills to plan good objectives. Here are some tips for setting effective public relations and marketing objectives. (Read more…)

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