1. December 13, 2011

    5 Unconventional Ways to Market Yourself as a PR Pro

    Are customers not taking you seriously or flat out ignoring you and your message? Then you may have to change tactics when marketing yourself. There’s a lot of noise and buzz out there so you can’t really blame the general public for feeling lost and confused! (Read more…)

  2. April 15, 2011

    10 Things PR Pros Do Right

    We always hear about the things public relations pros are doing wrong. “5 Ways You’re Messing Up This,” or “6 Ways You Can Improve So-and-So.” But, what about all the stuff you’re doing right? How come we never hear about that, huh? Well today’s the day to change all that. (Read more…)

  3. January 7, 2011

    The Top 5 Intangible Skills PR Pros Need

    We often talk about the hard skills that public relations professionals need to possess – the ability to write a press release, regurgitate AP style, and contact a journalist to get a story placed. But what are the top 5 intangible, hard to define skills that make a PR pro great? (Read more…)

  4. May 14, 2009

    Media Training Can Turn Your Clients and Employees Into PR Experts

    Not every client or employee is equipped to deal with the media on an intimate level. When I was a journalist, public relations contacts would sometimes sit in on interviews I conducted with company executives. In most cases, the public relations department was there to lend support — as either a confidant, or a source of additional information. In other cases, however, it was clear that the executive needed his hand held because he could not handle on-the-fly questioning alone. But media training can help clients and company employees prepare for encounters from journalists and interviewers. (Read more…)

  5. April 24, 2009

    The PR Fuel Mailbag: Press Releases as Email Attachments, Expert Quotes, and Loudmouth CEOs

    Q: I need to send out a press release that includes graphics. But many public relations pros say not to send out press releases as an attachment. What should I do? (Read more…)

  6. April 23, 2009

    You Can Learn a Lot From a Public Relations Pro

    Kelly Larabee is one of my favorite public relations contacts, someone who can help a lot of people in the PR industry simply by sharing her knowledge. I decided to just fire away at Kelly with some questions via email. As many of public relations pros know, this is the kind of interview you want — essentially one on your terms. Unlike being under the gun while on the phone, television, or radio, a written response to interview questions allows you to set an agenda and take time to polish your answers. Take a few minutes to digest her ideas because what she has to say should be very helpful to anyone in public relations. (Read more…)

  7. April 15, 2009

    Public Relations vs. Journalism: Clashing Agendas

    It’s perhaps one of the longest running questions in public relations: How do you deal with a journalist who has an agenda? Some journalists do have agendas; columnists are paid to comment on the news and provide opinion, not just report the news. Even in traditional reporting, sometimes a personal agenda seeps into a story. Just as every public relations consultant has their own style, background, level of intelligence, gifts, resources, etc., so does every journalist. (Read more…)

  8. February 13, 2009

    PR Pros: Don’t Become Another Media Victim

    Media contacts are obviously important tools for any public relations department when it comes to promoting an event, product, or company. But any combination of inaccurate information, misleading statements, simple ignorance, or conflicting political agendas on the media’s part can also stamp out all the work that your company has put into building something special. (Read more…)

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