public relations opportunity

February 18, 2009
How Public Relations Firms Can Benefit from the Economic Downturn

I spent last Saturday in Philadelphia catching up with a friend. In a scary sign of the times, I came to the conclusion that it was cheaper to take the train than to drive. A longtime conductor on Amtrak’s Keystone line agreed. He told me that he couldn’t remember the trains ever being so crowded, a sign that people were leaving the car at home and hitting the rails. With the current economic downturn, some companies are reaping rewards from the misery of others. It’s not necessarily a bad thing; it can be a public relations opportunity. (Read more…)
February 13, 2009
Not Every Media Interview is a Good Public Relations Opportunity

Imagine that you are a horse breeder. You agree to do an interview for a live television show. Once the interview starts, the anchor begins asking you questions about dogs and dog breeding. You can answer the questions in general terms, but you don’t want to try to offer advice or insight on a topic that you’re not entirely familiar with. (Read more…)
February 6, 2009
Be Careful What You Say or That Media Interview Could Backfire

I’m one of those strange people who doesn’t have cable or satellite television. One of the nice things about the radio I have is that I’m able to listen to a simulcast of financial news network CNBC, and an added benefit of having no picture is that I get to really concentrate on what’s being said by the interviewees. (Read more…)

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