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  1. May 14, 2009

    How to Get the Most Out of a Public Relations Job Change

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    Four of my best friends in the public relations business have recently started new jobs. Change can be exciting and challenging. No two public relations departments operate in the same manner, even if they have the same corporate parent. People and processes are different, and so are expectations. What flies in one office may not be acceptable in another. Regardless of the corporate culture, you can take some simple steps to help make the transition from one public relations job to another easier. Follow these steps, and you’ll better understand your job, the real expectations of your co-workers, and how you can improve your company’s public relations. (Read more…)

  2. March 20, 2009

    How to Make Sure Your New Public Relations Job is Right for You

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    Looks can be deceiving, and so can job offers. The latter fact was recently illustrated by the tale of two friends who have spent a combined four decades in the public relations industry. (Read more…)

  3. March 11, 2009

    How to Get Your First Public Relations Job

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    Recently I started getting emails from college students who had a lot of questions about the public relations industry. Specifically, they wanted to know how to get their first public relations job. During a recent interview with Bill Lessard of PR With Brains, I thought the topic of breaking into the world of public relations would make for some interesting discussion. (Read more…)

  4. February 18, 2009

    The Public Relations Upside to an Economic Downturn

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    An economic downturn is something that no one — save pawn shop operators, repo men and payday lenders — wants to deal with. The situation, however, does not have to be a negative. Economic downturns can present opportunities for many businesses, including public relations firms. (Read more…)