public relations efforts

September 1, 2009
Public Relations Basics: When It Comes to Holiday Press Releases, Sooner is Better

It’s no secret that the fourth quarter is the most important time of the year for companies marketing to consumers. Holiday shopping can make or break many businesses; many analysts wait to see how a company weathered the holidays before determining its financial outlook. However, booming holiday business doesn’t just happen. It takes hard work through triangulated marketing, advertising, and public relations efforts. Unfortunately, many companies fail to address their public relations campaigns until it’s too late in the holiday season, missing what is probably the most cost effective way to promote their product or service. (Read more…)
May 6, 2009
Provincialism Should Be a Dirty Word in Public Relations

New York is typically considered one of the most cosmopolitan places in the world when it can often be one of the most provincial. My friend Mike grew up in Brooklyn; from the bedroom of his house you can see the Empire State Building. Last week he asked me how to get to City Hall in Manhattan, which is at the foot of the Brooklyn Bridge. Provincialism can work against public relations efforts because it shines a light on attitudes and ideas that may be foreign to others or that play into stereotypes. A recent story in the Wall Street Journal provided an interesting example. (Read more…)
April 23, 2009
You Can Learn a Lot From a Public Relations Pro

Kelly Larabee is one of my favorite public relations contacts, someone who can help a lot of people in the PR industry simply by sharing her knowledge. I decided to just fire away at Kelly with some questions via email. As many of public relations pros know, this is the kind of interview you want — essentially one on your terms. Unlike being under the gun while on the phone, television, or radio, a written response to interview questions allows you to set an agenda and take time to polish your answers. Take a few minutes to digest her ideas because what she has to say should be very helpful to anyone in public relations. (Read more…)
April 15, 2009
Job Hunting in the Public Relations Industry

While the job market may be in turmoil at the moment, not all public relations jobs are created equal. Every situation is unique and the expectations of public relations departments differ depending on the organization. When job hunting in the world of public relations, it’s important that you find a comfortable situation where your work is valued and where the environment is conducive to success. (Read more…)
March 26, 2009
Cross-Culture Public Relations – It’s Not as Easy as It Looks

Every public relations professional dreams of developing a campaign that puts his or her company’s tag line on the lips of the entire world. However, the tried and true rules of continuity, consistency, and even practicality don’t always apply when it comes to international or cross-culture campaigns. (Read more…)

Public Relations Basics: When It Comes to Holiday Press Releases, Sooner is Better

Provincialism Should Be a Dirty Word in Public Relations

You Can Learn a Lot From a Public Relations Pro

Job Hunting in the Public Relations Industry

Cross-Culture Public Relations – It’s Not as Easy as It Looks

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