public relations disaster

March 16, 2009
Avoiding Public Relations Nightmares: Put an “Alar Scare” to Work for You

One of the watershed public relations moments for the organic and natural foods industry came in 1989, after 60 Minutes produced a report criticizing the Food and Drug Administration’s oversight of chemicals used in foods. The segment featured a chemical called Daminozide, a food growth regulator used on apples and marketed under the name Alar by the Uniroyal Chemical Company. (Read more…)
March 5, 2009
Managing Public Relations Through the Strategic Press Leak

My forte as a journalist was reporting bad news. Whistleblowers, inside sources, gossip–I loved it all. I got a tip, tracked it down, and then the newspaper splashed a big, nasty headline on my story. Sometimes, even my editors would have been surprised about how I got my scoops. (Read more…)
February 10, 2009
Protect Your Brand When Relying on Third-Parties

An interesting public relations debacle was brewing at Yuengling, a Pennsylvania-based beer bottler, and the company scored a C+ for its efforts to defuse the situation. (Read more…)
January 27, 2009
Learning from Public Relations Disasters (and Triumphs)

Public relations disasters (and triumphs) come in all shapes and sizes, and from all corners of the country. Here’s a look at a few of each, along with a few tips to help you avoid the disasters — and repeat the triumphs. (Read more…)
March 7, 2001
Be Careful What You Do and Say

Last Wednesday we each paid our respects to the victims of the Sept. 11 terrorist attacks in our own way. For at least one company that meant telling a dozen workers their services were no longer required. (Read more…)

Avoiding Public Relations Nightmares: Put an “Alar Scare” to Work for You

Managing Public Relations Through the Strategic Press Leak

Protect Your Brand When Relying on Third-Parties

Learning from Public Relations Disasters (and Triumphs)

Be Careful What You Do and Say

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