Public Relations Strategies: Positioning Yourself as an “Expert”

Presenting yourself–or someone in your organization–as an expert can be a critical aspect of your public relations strategy. However, there are some fields where just about anyone can say they’re an “expert”–or worse, a “consultant.” The media, and even the general public, has become increasingly skeptical of such claims. However, there are ways to overcome this skepticism, add credibility to your claims of expertise, and pull off a public relations coup. (Read more…)