1. February 15, 2011

    Public Relations as Psychological Warfare

    Your enemy is behind the gated walls, firmly entrenched, ready to wait out your attack forever. You’re the General in your tent, battalions waiting for your commands. Instead of a frontal attack costing lives and money, you decide to hunker down for a good old fashioned psychological battle. (Read more…)

  2. August 26, 2010

    4 Tips for Launching an International PR Campaign

    You’re the owner of a widget factory and you think that your products are perfect for the people of Canada, Central America, the Amazon Basin, Sub-Saharan Africa or perhaps the entire Indian subcontinent. You’re ready to take on the world, but how do you make sure the world doesn’t take you out? Here are some tips for launching an international PR campaign: (Read more…)

  3. September 1, 2009

    Public Relations Basics: When It Comes to Holiday Press Releases, Sooner is Better

    It’s no secret that the fourth quarter is the most important time of the year for companies marketing to consumers. Holiday shopping can make or break many businesses; many analysts wait to see how a company weathered the holidays before determining its financial outlook. However, booming holiday business doesn’t just happen. It takes hard work through triangulated marketing, advertising, and public relations efforts. Unfortunately, many companies fail to address their public relations campaigns until it’s too late in the holiday season, missing what is probably the most cost effective way to promote their product or service. (Read more…)

  4. April 6, 2001

    In Praise of Smart PR

    Good press releases, public relations campaigns and quotes come in all shapes and forms. This week, I examine five recent public relations events to see what was done right, and in some cases, wrong. (Read more…)

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