A Public Relations Guide to Dealing with Layoffs
(Including Sample Layoff Press Release Copy)

Handling Public Relations when Announcing Layoffs

Dealing with layoffs can be a draining experience for public relations consultants. The distraction of your own job being on the line — and the internal climate change that follows such announcements — make it difficult to concentrate on … Read more

PR Boost via Charitable Donations, Corporate Sponsorships

A law firm underwrites a local business college’s Family Business Awards Luncheon. A maker of “12-Horse Ale” sponsors a “Horses on Parade” promotion benefiting local charities. An accounting firm invites key clients to participate in a Pro-Am golf tournament it is c… Read more