PRSA

February 18, 2011
Where Do You Get Your PR Best Practices?

There are many different ways to keep up on PR techniques and best practices. Obviously, there’s going to college and getting a degree – but what about after? How can you keep up? (Read more…)
December 16, 2009
Pay-for-Play PR – Is the Gamble Worth It?

Pay-for-play or pay-for-performance PR is a tempting proposition. It’s akin to lottery and casino come-ons, filled with the promise of winning the big jackpot. Only the jackpot here is landing a story placement in a major media outlet. (Read more…)
May 20, 2009
The Strange Relationship Between Public Relations and the Media

The public relations industry and the media have always enjoyed a curious relationship. Those in the public relations industry will tell you that the media can’t do its job without PR flacks. Media folk, meanwhile, will suggest that public relations departments are little more than mouthpieces for people who would still speak to the media if the public relations industry never existed. And both viewpoints are correct–to a point. (Read more…)
April 13, 2009
Ethics and Public Relations: Do They Go Together?

For a public relations firm, Seyferth Spaulding Tennyson was keeping quiet. The Grand Rapids, Michigan-based outfit had found itself embroiled in a scandal in a town of less 5,000 on the shores of Lake Michigan. Seyferth Spaulding Tennyson’s client was Meijer Inc., a family-owned grocery and goods retailer that is one of America’s largest privately owned companies. Together they faced a public relations crisis that questioned the ethical standards of the public relations industry. (Read more…)
March 27, 2009
Award Yourself: Awards Programs for Public Relations Pros

We all know the Oscars, the Emmys, and the Grammys. But there are plenty of other awards ceremonies taking place this year. Various organizations run annual awards programs recognizing the work of public relations firms. Winning these awards can bring additional visibility to your business, help you win and retain clients, and bolster the enthusiasm of your workforce. For the individual, being part of an award-winning team or campaign can help you earn a promotion and more money. (Read more…)

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