prospects

July 21, 2011
4 Questions to Ask When Planning a Networking Strategy

There’s an old saying that goes like this: It’s not what you know, it’s who you know. And it’s true. Networking is something you should be doing no matter what business you’re in. But it does take time and effort, and not everyone is comfortable getting out there, meeting people, shaking hands, and doing all the little things involved in effective networking. (Read more…)
June 28, 2011
Why PR Pros Should Use LinkedIn Pro

Most PR pros have a LinkedIn account by now, taking advantage of the huge database of companies and business professionals the site offers. However, you may not have a LinkedIn Pro account yet, and it could be costing you a lot of business. (Read more…)
August 5, 2010
How to Save a Lost Customer

Every year, companies lose between 10% and 40% of their customers. Most companies just assume those customers are gone and never coming back. After all, if a customer stops doing business with you, they won’t do business with you again, right? WRONG. (Read more…)
February 5, 2010
5 Tips for the Perfect Elevator Pitch

Whether you’re trying to interest a customer in your products/services or you’re trying to grab the attention of a reporter, having a strong elevator pitch is the key to your success. Like its name implies, an elevator pitch is a strong, concise pitch that you can deliver in the time it takes to share an elevator ride with a prospect. (Read more…)
May 21, 2009
Can Public Relations Polish a Tarnish Image?

How do you polish a tarnished image? For celebrities, a tearful interview or two will go a long way to help sway the court of public opinion. But for a company or organization, a tarnished image requires a lot more public relations polish than an appearance on Larry King. (Read more…)

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