How to Save a Lost Customer

Every year, companies lose between 10% and 40% of their customers. Most companies just assume those customers are gone and never coming back. After all, if a customer stops doing business with you, they won’t do business with you again, right? WRONG.… Read more

5 Tips for the Perfect Elevator Pitch

Whether you’re trying to interest a customer in your products/services or you’re trying to grab the attention of a reporter, having a strong elevator pitch is the key to your success. Like its name implies, an elevator pitch is a strong, concise pitch that you can deliver in the time it takes t… Read more

Can Public Relations Polish a Tarnished Image?

How do you polish a tarnished image? For celebrities, a tearful interview or two will go a long way to help sway the court of public opinion. But for a company or organization, a tarnished image requires a lot more public relations polish than an appearance on Larry King.

The first step in repairing a company… Read more