professional skills

September 9, 2011
What Can APR Accreditation Do for You?

Anybody can hang out a shingle and call themselves a public relations professional, but the Public Relations Society of America (PRSA) and friends allows PR pros to prove their skill with the Accreditation in Public Relations (APR). In today’s extraordinarily tight job market, APR accreditation allows PR pros to prove to potential employers, clients and partners that they knows their stuff. Not to mention, the APR is the public relations industry’s only post-graduate certification program. (Read more…)
February 4, 2009
What It Takes to Be a PR Person

PR is an intense and difficult job that can be rewarding and disappointing. It can be exciting, and mind-numbingly boring. PR, more often than not, is misunderstood by people outside of the industry. (Read more…)

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