Who Should Write Your Press Release?

Writing a press release can be a delicate matter. The public relations department, who must pitch the release, wants to have a say in its content. The subjects quoted in the release, often high-level executives, want to make sure they sound professional and intelligent. Business partners mentioned in a press release want to ensure that their image remains intact. Writing a press release can take days and dozens of drafts, so the question must be asked: Who should write your press releases? (Read more…)