Does Your Public Relations Team Understand Its Value?

I take a lot of pride in the publicity that I generate on behalf of my company. And, yes, I still get giddy when we hit a public relations home run, because I know exactly how the publicity that I generate benefits my company. I know my role. But too many public relations professionals are unaware of just how they fit into their company’s business strategy. (Read more…)

A Dated Controversy

The error was stunning. The results were more stunning.

On Monday morning shares of UAL Corp., the parent company of United Airlines, plummeted more than 75% at one point. The company’s market capitalization, or the combined value of all its outstanding shares, fell by almost $1.2 billion in a period of just 15 minutes. (Read more…)