Why Most Press Releases Never Get Published

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Public relations is a fast paced world not for the faint of heart.

And part of the world of press releases is that most press releases never get published.

The Biggest Mistakes That Keep Most Press Releases From Getting Published

Before you start email blasting pres… Read more

Give TV Producers Lead Time

Even for the best publicists, booking a client onto a talk show on a day’s notice is a rarity. Just as great visuals are important when pitching TV producers for an interview, so too is providing leeway to consider your proposal. Giving the producer — and yourself — enough lead time to sc… Read more

Is Your Press Release Actually Timely?

Thanks to the internet and social media, news spreads faster than ever before. Something that happened a day ago or even a few hours ago is already considered “old news” and no longer generates much interest as people have probably already moved on to something else. Timeliness is everything in today’s ne… Read more

What NOT to do when a Reporter Rejects Your Pitch

Rejection isn’t something that most of us handle well. From the time we were kids and a little boy or girl we had a crush on shot us down, we’ve never gotten used to the painful sting and disappointment of rejection. And the fact is that any kind of rejection sucks. It’s not just in love. Rejection in your busine… Read more

How to Pitch to Talk Show Producers

We all know that landing a five minute segment on the Today Show or any of the top-rated talk shows can be a life changing experience. But how do you go about getting on a talk show in the first place?

What is a Pitch to a Talk Show Producer?

A pitch to a talk show producer is a proposal that presents an idea for a segm… Read more

5 Ways to Determine Whether Your Story is Newsworthy

You slaved for hours crafting the most informative, beautifully written, and concise press release to ever cross an editor’s desk.

But you wait, and wait, and still receive no calls from journalists or bloggers. You follow up with the newsroom and editors give you the brush off.

You followed all th… Read more

What It Takes to Be a PR Person

PR is an intense and difficult job that can be rewarding and disappointing. It can be exciting, and mind-numbingly boring. PR, more often than not, is misunderstood by people outside of the industry.

Increasingly, the lines between PR, marketing and advertising are becoming more blurred, taking the in… Read more