1. September 9, 2010

    How to Pitch to Talk Show Producers

    We all know that landing a five minute segment on Oprah or the Today Show can be a life changing experience. But how do you go about getting on a talk show in the first place? (Read more…)

  2. March 18, 2010

    5 Ways to Determine Whether Your Story is Newsworthy

    You slaved for hours crafting the most informative, beautifully written, and concise press release to ever cross an editor’s desk. But you wait, and wait, and still receive no calls from journalists or bloggers. You follow up with the newsroom and editors give you the brush off. You followed all the rules, you followed the standard press release format, and you distributed it widely. What happened? Uh oh.  You forgot to ask yourself “Is my story newsworthy?” (Read more…)

  3. February 25, 2010

    6 Common Mistakes PR Pros Make

    Public relations is a fast paced world not for the faint of heart. Before you start email blasting press releases and spinning molehills into mountains, consult this list of the 6 most common PR mistakes: (Read more…)

  4. February 4, 2009

    What It Takes to Be a PR Person

    PR is an intense and difficult job that can be rewarding and disappointing. It can be exciting, and mind-numbingly boring. PR, more often than not, is misunderstood by people outside of the industry. (Read more…)

  5. March 29, 2001

    Who is to Blame?

    Like millions of other Americans I tuned into the series finale of “The Sopranos” on Sunday night. It was not a huge deal for me because I’ve only seen the past two seasons of the show, something that would have never occurred without video-on-demand or a digital video recorder. Still, I was intrigued to see what happened and knew that if I ignored the show I would be left out of the water cooler conversation on Monday. (Read more…)

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