How to Monitor the Web for Brand Mentions
Online reputation management is essential. Almost everyone is involved in social media these days. Your customers are all over Facebook, Twitter, blogs, review websites, message boards…you name it. And in some cases, they might be talking about your company.
It’s vital that you take a proactive appro… Read more
Managing Public Relations Through the Strategic Press Leak
My forte as a journalist was reporting bad news. Whistleblowers, inside sources, gossip–I loved it all. I got a tip, tracked it down, and then the newspaper splashed a big, nasty headline on my story. Sometimes, even my editors would have been surprised about how I got my scoops.
The strategic press … Read more