press release

July 22, 2011
When to Tweet a Reporter (And When Not To)

How do you tell when to talk to a reporter on Twitter and when not to? Like emailing them or calling them on the phone, there are certain things to consider first. You don’t want to come off as desperate or annoying, and this can happen even if you’re trying to come off as their friend. (Read more…)
July 13, 2011
Why Should Anyone Follow You?

It seems like everywhere I look, I’m being bombarded with Facebook and Twitter icons from companies who are trying to gain fans and followers. They slap these social media badges on their websites, blogs, business cards, print ads, and even TV commercials, but one thing I’ve noticed is none of these companies ever tell me one important thing: Why I should follow them. (Read more…)
June 24, 2011
Patching Up a Broken Press Release

No offense, but your press release is almost completely broken. Oh, I know you think it’s perfect. But is there any other real reason why it hasn’t been picked up yet? You can only claim “editor bias” for so long, you know. (Read more…)
June 17, 2011
5 Common Sense Writing Tips that Will make Your Press Releases Stand Out

Press releases are notoriously difficult to get noticed. Reporters will receive so many a day and there is no possible way to get to them all. The ones they do get to may not even make it into the publication that day for a variety of reasons! (Read more…)
June 14, 2011
5 Out-of-the-Box Press Release Ideas

Sometimes it seems like writing press releases is a fruitless exercise. Usually this comes about because you’ve simply run out of fun ideas – which shows up in your writing! Nobody wants to read a boring press release, so yours get rejected. It’s a catch-22. (Read more…)
June 13, 2011
The Phony Press Release Trend: Why It Hurts the Industry

As you pore over your morning emails, you see a press release from your company’s president that he is very sorry for the recent problems customers have encountered with the latest product release. He promises no more errors will be made in the future, but in the meantime, all customers experiencing issues will be issued a full refund. And free candy. (Read more…)
June 10, 2011
5 Common Sense Writing Tips that Will make Your Press Releases Stand Out

Press releases are notoriously difficult to get noticed. Reporters will receive so many a day and there is no possible way to get to them all. The ones they do get to may not even make it into the publication that day for a variety of reasons! (Read more…)
May 26, 2011
Don’t Write in a Vacuum: The Importance of Copy Review

Does the idea of someone checking and correcting your work make hairs on the back of your neck stand up? Some people have such a negative reaction to the very idea of anyone touching their work that it’s almost perceived as an insult. However, there are a number of very real reasons why you should not only let someone read your work ahead of time but should also let them review it for editing. (Read more…)
May 24, 2011
What Should Be in Your Press Release’s Company Boilerplate?

While the idea of the boilerplate has gone out of fashion in press releases, they are still one of the best things you can do to make the process easier for yourself. A “boilerplate” is basically an “About” section that details all the important aspects of your company. Why is this important to include? Unless there is some drastic overhaul of the way your business performs, the boilerplate should rarely change. (Read more…)
May 19, 2011
5 Press Release Writing Mistakes that Will Out you as a Rookie

When you’re first starting out writing press releases, it’s difficult to not slip up and make a few mistakes. Unfortunately, many of these mistakes come from simply not having experience in the field. Most journalists have come to notice these, so they will automatically know you’re a rookie! So to avoid looking like a total noob, do your best to avoid these five damaging goofs. (Read more…)

« Previous Page

When to Tweet a Reporter (And When Not To)

Why Should Anyone Follow You?

Patching Up a Broken Press Release

5 Common Sense Writing Tips that Will make Your Press Releases Stand Out

5 Out-of-the-Box Press Release Ideas

The Phony Press Release Trend: Why It Hurts the Industry

5 Common Sense Writing Tips that Will make Your Press Releases Stand Out

Don’t Write in a Vacuum: The Importance of Copy Review

What Should Be in Your Press Release’s Company Boilerplate?

5 Press Release Writing Mistakes that Will Out you as a Rookie

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