1. December 2, 2011

    When a Press Release Needlessly Dies Because of Something You Did or Didn’t Do

    There are so many deceased press releases in the world they could make their own Parisian Catacombs, with enough left over to fill several graveyards. Press releases die all the time, but it’s not THEIR fault. That falls on to whoever wrote it, or edited it, or released it, or promoted it – quite a few people touched the press release, and someone along the line killed it. (Read more…)

  2. November 16, 2011

    How to Get Your Holiday Pitch to Stand Out

    The holiday season has arrived and the public is anxious to spend their hard earned money. And as a result, businesses everywhere are looking to get in the public eye with “an offer you can’t refuse.” Knowing this, it’s crucial that your holiday pitch stand out from the crowd. Otherwise it’s going to get lost in the holiday muddle (or waste basket). (Read more…)

  3. October 20, 2011

    The 5 Basic Journalist Responses to PR Pitches

    When getting into the business of pitching PR stories, you’ll eventually come to recognize common responses from journalists. From happy acceptance to disgusted confusion, they will run the gamut. It can also be tough to gauge exactly what they mean. Instead of taking years to discover them, though, how about we just list them for you? (Read more…)

  4. October 6, 2011

    5 Ways to Make Sure Your Press Releases Get Found

    In ye olden days, press releases were only sent directly to reporters, and if the reporters weren’t interested in your press release, they would never share it with the public and it would never see the light of day. That was it. You had to accept rejection and try, try again. (Read more…)

  5. October 3, 2011

    5 Reasons to Use an Infographic as a Press Release

    People have been declaring the press release dead for a while now, and while I don’t agree with that assessment, I also think it’s time to push the boundaries of what a press release can be. These days, there are social media press releases, press releases with video embedded, and a range of other variations on the traditional press release. (Read more…)

  6. September 30, 2011

    Areas Where You Should Boost Your PR Budget

    Do you know which areas your public relations campaign isn’t quite working? If so, it may be difficult to decipher exactly how to fix them. (Read more…)

  7. August 30, 2011

    How to Evaluate a Press Release Writer

    PR graduates who know how to pump out a press release are a dime a dozen. However, you’re looking for GOOD press releases and don’t want to get something that looks like it was done via a form. How do you filter out the rest and hire the best? Let’s take a look at some ways you can evaluate your potential press release writer. (Read more…)

  8. August 24, 2011

    The 6 Worst Press Release Headline Mistakes You Can Make

    Writing a great headline is one of the most important things you need to do to get your press release read. A great headline entices the reader and invites them to check out your story. It tells them to keep reading. (Read more…)

  9. August 19, 2011

    How to Make Yourself Valuable to a Reporter Contact

    News reporters deal with PR pros all day long, every day. Whether they’re hounding them for information, demanding they put their fabulous and epic press release in the latest edition of the newspaper, or just sending the 500th follow up email wondering why the reporter hasn’t responded yet. If you’re one of the many bothering a reporter every day, the likelihood of he or she answering you is very slim. However, if you get on their good side, they may in fact be calling YOU. (Read more…)

  10. July 25, 2011

    Tailoring Your Press Releases to Specific Outlets

    We’ve all been guilty of it at one point. We write one press release and distribute it to a range of media outlets — newspapers, TV, radio, blogs, etc. And when we don’t get the results we hoped for, we wonder why. (Read more…)

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