The Dos and Don’ts of Press Release Writing

When you send out a press release, you’re competing with hundreds, maybe even thousands, of other press releases. How can you cut through all this clutter to separate yourself from the pack? Well, like the old saying goes, “Content is king.” (Read more…)

Don’t Let Holiday Merriment Ruin Your Press Release

Halloween has ended, the masks have been put away (hopefully) and the Yankees are still jumping around like little school girls.  That can only mean one thing:  the holiday trifecta (Thanksgiving, Christmas and New Years) is staring us squarely in the face. (Read more…)

7 Reasons Your Press Release Sucks

As a writer I’m constantly trying to learn from my own mistakes and the mistakes of other writers. That’s why I like to occasionally visit some of those free press release distribution websites. It’s unfortunate, but the vast majority of press releases on those sites flat out suck. Why? Because they usually make one or more of these common mistakes. (Read more…)

Ask Mickie: Can a Press Release Save My Company?

Darby writes:

Times are tough. Money is more than tight. Can a press release save my company?

Mickie responds:

I’m not going to sugarcoat this. A single press release is unlikely to save your company. I can’t give you Vegas odds. They’re probably better than a state lottery, but reality is that a single press release is simply a start. (Read more…)