1. February 3, 2012

    How to Not Get Screwed When Hiring a Freelance Writer

    We’ve discussed the positives associated with hiring a freelance writer. The right person can handle not only your press release writing, but all your content needs — from blogging to brochures and more. (Read more…)

  2. November 4, 2011

    5 Things you Probably Didn’t Know about Press Release Writing

    Press release writing may seem incredibly mysterious considering how tough it can be to get yours noticed, but most of the info is taught in business writing courses nationwide. Here are a few tidbits that you might not learn in class. (Read more…)

  3. January 26, 2011

    The Wrong Way to Use Keywords in Press Releases

    No matter what you think of it, optimizing your press releases for the search engines is important. Between the prevalence of online corporate news rooms, press release distribution websites, and news sites like Google News, your press releases are getting posted all over the web. If they’re optimized properly for the right keywords, you can get more traffic from people interested in the products and services you offer. (Read more…)

  4. November 3, 2010

    Simple Advice: Write Like You Speak, Reporters Will Listen

    The average person doesn’t speak in sound bites. The average person doesn’t use annoying jargon like “over the wall”, “out of pocket”, and “synergize.” And the average person doesn’t constantly pepper in superlatives like “leading”, “best of breed”, “top of its class.” (Read more…)

  5. November 1, 2010

    The AIDA System of Writing Press Releases

    In Glengarry Glen Ross (one of the best movies ever), Alec Baldwin’s character Blake delivers a speech to some underperforming salesmen. During the hilarious, profanity-laden speech, Blake discusses the AIDA method of selling. (Read more…)

  6. October 27, 2010

    Does Your Press Release Have Reporters Asking for More?

    People often ask me what things do they need to include in a press release and how long should their press release be. I’ve talked a bit about press release length in the past, and I’ve often said that a good press release is one that contains the basic, most important information so the reporter can scan over it in just a few seconds. (Read more…)

  7. June 1, 2010

    Finding the Best Angle for Your Press Release

    Whenever you write a press release, your foremost challenge is to grab the attention of your reader-whether it’s a reporter, buyer, investor, or someone else. Of course, there are thousands of other companies competing with you for this attention, meaning you need to do something really special and interesting if you want to stand out from the crowd. (Read more…)

  8. April 16, 2010

    3 Times When You Shouldn’t Write a Press Release

    Here on the PR Fuel blog, we spend a lot of time offering tips for press release writing, covering everything from how to hook editors with strong openings to fact checking your press release. Today, I want to go in a little bit of a different direction. I want to talk about not writing press releases. More specifically, I want to discuss the situations when you shouldn’t write a press release because it’s a waste of your time. (Read more…)

  9. April 6, 2010

    The Dos and Don’ts of Optimizing Your Press Release

    As press release distribution has shifted from an offline to an online activity, a growing number of marketers are realizing the potential press releases have for increasing a company’s search engine presence. Simply put, SEO and press release writing go hand in hand these days. (Read more…)

  10. March 25, 2010

    5 Reasons Why Lists Make Great Press Releases

    When you write a press release, one of your main goals is to get the journalist to actually read what you send them. The format of your press release plays a big role in determining whether or not you’ll achieve this goal. (Read more…)

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