press release service

September 28, 2009
Online Press Release Myth - When Public Relations Equals SEO PageRank Voodoo

A phenomenon that his hit the press release world is the myth of the online press release as a SEO (Search Engine Optimization) vehicle. Reaching the media appears to be an afterthought. The goal of the online press release … well, no one agrees what is the goal of the press release, but SEO plays a part. (Read more…)
July 2, 2009
Press Releases … the Rodney Dangerfield of the Marketing World?

I promote the importance of press releases because they are the great equalizer. A small company, or even an individual, has as much chance of getting media attention as a big, well-financed company. Sure, the big company might be able to afford its own public relations department as well as coordinate with high-priced publicists. But the cornerstone of that big company’s PR campaign will be the lowly press release. (Read more…)
April 15, 2009
Firing Customers

Recently eReleases let a few customers go. Fired them. It was sad to do but in the best interests of the company, staff, and resources. One customer, lets call him Willy, has always been “high maintenance”. Willy would ask for advice and send in press release ideas and drafts for us to review. (Read more…)
February 13, 2009
Happy Thanks-Valentine’s Day

Mickie Kennedy here. I want to thank my customers this Valentine’s Day for helping make eReleases what it is today. (Read more…)

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