1. April 16, 2010

    3 Times When You Shouldn’t Write a Press Release

    Here on the PR Fuel blog, we spend a lot of time offering tips for press release writing, covering everything from how to hook editors with strong openings to fact checking your press release. Today, I want to go in a little bit of a different direction. I want to talk about not writing press releases. More specifically, I want to discuss the situations when you shouldn’t write a press release because it’s a waste of your time. (Read more…)

  2. April 14, 2010

    Press Releases Are For More Than Just Launches

    It seems like the only time a lot of companies think about writing and distributing a press release is when they have a new product or service they’re launching. It makes sense. You’re about to release a new product, and you want everyone to know about it. You want to build some buzz around it so consumers will be excited about pre-ordering and buying your product when it comes out (Apple iPad, anyone?). (Read more…)

  3. April 12, 2010

    A Few Things You Might Not Know About Online Press Release Distribution

    Don’t believe the naysayers. The press release isn’t dead. Online press release distribution hasn’t lost its power to create buzz and increase brand awareness (when done properly). In fact, quite the opposite is true. From my experience, online press release distribution has grown into an even more powerful tool than before, and choosing a reputable distributor can yield numerous benefits. (Read more…)

  4. April 6, 2010

    The Dos and Don’ts of Optimizing Your Press Release

    As press release distribution has shifted from an offline to an online activity, a growing number of marketers are realizing the potential press releases have for increasing a company’s search engine presence. Simply put, SEO and press release writing go hand in hand these days. (Read more…)

  5. March 22, 2010

    Are Multimedia News Releases the Future of PR?

    Multimedia news releases serve as a comprehensive resource for giving journalists detailed information about a story and for engaging consumers. These news releases can contain embedded (and downloadable) video, images, links, audio, social bookmarking, and more. Many PR experts and journalists believe multimedia news releases are quickly replacing the traditional press release, and some bloggers and journalists are even saying traditional press releases are already dead. (Read more…)

  6. March 17, 2010

    10 Ways to Prepare for Public Relations Controversy

    Sometimes controversy rears its ugly head in your business. Whether you wake up one morning to unexpectedly find an unflattering story in the newspaper, or the trouble has been brewing for awhile, there are ways to make sure that you mitigate any public relations damage and see your company through to the other side of the storm. (Read more…)

  7. March 2, 2010

    7 Videos of Guests Losing Their Temper during TV Interviews

    If you’re going on TV for an interview, you don’t want to follow in the footsteps of these angry guests. Check out these 7 videos of guests blowing up at reporters. (Read more…)

  8. December 1, 2009

    Twenty Minutes With Tiger Woods

    Mickie Kennedy Blasts the Media for Accepting Tiger Woods’ Silence (Read more…)

  9. November 19, 2009

    Is the “Social Media Release” Much Ado About Nothing?

    There’s no doubt that social media has made a huge impact on the world of PR. For companies looking to use social media to get the word out, there is no shortage of products and services that are billed as tools to gain exposure on blogs and social networks. (Read more…)

  10. November 5, 2009

    7 Reasons Your Press Release Sucks

    As a writer I’m constantly trying to learn from my own mistakes and the mistakes of other writers. That’s why I like to occasionally visit some of those free press release distribution websites. It’s unfortunate, but the vast majority of press releases on those sites flat out suck. Why? Because they usually make one or more of these common mistakes. (Read more…)

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