Free Content: What to Make and Why
Have you been wondering what to offer your customers on your website? What content would make them stay just a bit longer on your site? There are plenty of types of free content out there and the answer to these questions really depends on your audience. You know them best and could determine whether they mig… Read more
5 Ideas to Transform Your Website in 2017
Ahh! Nothing like the New Year to get the creative juices flowing and to blow the dust off the old website. You might have been keeping a list of things you’d like to incorporate into your new site, if you ever got around to updating it. Or you might have seen some other websites and noticed how clean and well-de… Read more
Contacting Bloggers and Journalists: A How To
The nice thing about contacting bloggers and journalists is that the basics of reaching out to them are the same as if you were reaching out to a friend. First off, you want to personalize your greeting. You wouldn’t reach out a friend with a Dear (Insert Name Here) or you would have a very confused friend. You … Read more
12 Ideas to Fill Your Editorial Calendar
As 2016 winds down, we are starting to look at filling our content calendar for 2017. It’s difficult to keep content fresh, which is why we start brainstorming early on. If you know your niche and what your customers respond to, putting ideas on your calendar shouldn’t be too hard. However, we have 15 easy id… Read more
4 Tips for Understanding Social Media Metrics
Contrary to popular belief, you do not need an advanced degree in social media to understand its metrics. Even though there are many different metrics to look at for your business, the important question to ask yourself with each of them is whether or not that metric is helping you to make choices and take ac… Read more
5 Google+ Hangout Ideas for Small Business
Ever had a situation with a customer that really wasn’t resolved via email? Perhaps you needed to be able to chat with them face to face in order to figure out the best way to resolve their situation? This situation pops up for many small business owners and employees, most often when there isn’t time to drive … Read more
A Pinterest Business Account: Why You Should Have One
It seems like everyone is on Pinterest these days. Whether it’s finding that perfect recipe or planning your dream house, Pinterest is a great way to gather all of your ideas in one place. It’s also a great place to gain new customers and make a little money. If you don’t already have a Pinterest Business acco… Read more
7 Press Release Ideas for Any Industry
Most of the time finding a topic for a press release is easy—your company has a new product coming out or is increasing the services offered. Other times finding something to write about is difficult. You want to get some press for your company, but don’t want to waste anyone’s time with fluff. So what are som… Read more
3 Ideas for Creatively Formatting Your Press Release
The whole purpose of the press release is for a company, organization or individual to be able to share what’s happening in their world with the public. Often, the information is creative, insightful, and useful—people will really want to know what your press release has to say. Unfortunately for all you … Read more
Facebook Instant Articles: Get Started Sharing Your Content
Last year, Facebook introduced Instant Articles to get their toe in the publishing game. They also wanted to offer an option for faster downloads and better displays of content, which meant having the content open directly in Facebook’s app, instead an outside website. It started as a beta test with a few … Read more