1. September 29, 2010

    Metrics for Measuring the Success of Your Online Press Releases

    With online press release distribution still remaining a powerful tool for generating buzz and increasing search engine rankings, more and more companies are looking for ways to track the effectiveness of their press releases. Sure, your press release distribution company likely offers you some level of analytics, but it’s also helpful to track your own metrics so you can get the full story. (Read more…)

  2. June 4, 2010

    Need an Idea for Your News Release? Look to Your Employees

    If you’ve followed this blog, you know that I’m a firm believer in committing to a regular press release distribution strategy. I think all companies can benefit from publishing new stories on a regular basis as it increases the chances of getting media coverage and builds trust with their customers. (Read more…)

  3. June 3, 2010

    What’s the Goal of Your Press Release Distribution?

    Any time you send out a press release, you should have a specific goal you’re working toward. If you don’t have goals, your press release distribution will be aimless and ineffective, and you’ll never be able to effectively measure your results because you have nothing to compare it against. (Read more…)

  4. May 28, 2010

    Who is Your Press Release Audience?

    Before you start typing up your next press release, you need to figure out who your audience is. Who do you want to read this press release, and what do you want them to do once they’ve read it? Where are you going to publish it so it gets found by the audience you’re targeting? (Read more…)

  5. May 27, 2010

    7 Important Benefits of Press Release Distribution

    I don’t know about you, but I’m a little tired of hearing all this talk about the death of the press release. Any time a new forum for marketing comes around, people want to write off press release distribution as old and outdated. (Read more…)

  6. May 26, 2010

    Statistics Highlighting the Importance of SEO Press Releases

    In the past, we’ve touched on the subject of optimizing your press releases for the search engines. As press release distribution has shifted steadily toward an online activity and with more companies placing news rooms on their websites, it’s become increasingly important to optimize your press releases to drive more search engine traffic and to attract targeted customers. (Read more…)

  7. May 20, 2010

    4 Common Product Launch Mistakes to Avoid

    The time around a product launch is exciting for businesses. A successful product launch can take your company to an entirely new level. It can help you attract more customers, earn more money, and expand your business. (Read more…)

  8. May 10, 2010

    Easy Ways to Repurpose Your Press Releases

    During the month of April, everyone was focused on going green. With Earth Day, there were the usual conversations about recycling and reducing waste. It got me thinking. These concepts don’t just apply to physical products. Recycling and repurposing can be applied to everything, even press releases. (Read more…)

  9. May 6, 2010

    7 Key Components for Press Release Distribution Success

    During my years of offering press release distribution services, I’ve seen firsthand what it takes to be successful. Today, I want to share with you the 7 key components you need to have in place if you want to get results with your press release marketing. (Read more…)

  10. April 29, 2010

    5 Rules for Getting Your Press Release Noticed

    Editors and reporters receive hundreds of press releases all day long. Every time they look up, another one is in their inbox or on their desk. This means you have a lot of competition. The more press releases that are sent out, the better your story has to be to stand out from the crowd. (Read more…)

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