Firing Customers

Recently eReleases let a few customers go. Fired them. It was sad to do but in the best interests of the company, staff, and resources. One customer, lets call him Willy, has always been “high maintenance”. Willy would ask for advice and send in press release ideas and drafts for us to review. (Read more…)

Ask Mickie: Newspapers No Longer Accept Press Releases

Nina writes:

I was told at a recent marketing seminar that newspapers will no longer accept press releases due to space constraints. Comment? (Read more…)

Do You Have What it Takes for a Career in Public Relations?

A PR Fuel reader recently wrote to ask if I had any advice for someone looking to start a career in public relations. Of course I do! (Read more…)

Public Relations Scams: How to Avoid Press Release “Newsbaiting”

Gone are the days when members of the media are the only people reading your press releases. Thanks to the online distribution model, press releases are now transmitted to thousands of web sites and millions of e-mail inboxes. (Read more…)

Are Press Releases Considered Spam?

A PR Fuel reader writes: “With the CAN-SPAM Act in place, does a massive press release email blast to the media constitute spam? (Read more…)

Be Prepared for Your Holiday PR Push

To get publicity in the busy run-up to the holiday season, public relations firms have be prepared. By August, I had already received emails and press releases from PR representatives at Nextel and Epson regarding holiday gift guide stories. (Read more…)

Using a Newswire Service to Distribute a Press Release

So you have a fine press release written, but you don’t know quite what to do with it. You decide to blast an email to your best contacts. You get no response. You pitch some people over the phone, but they’re not interested. So it’s time to go to the newswire or wire. (Read more…)

Bill Gates, PR Bankruptcy, and Your Last Dollar

“If I was down to my last dollar, I’d spend it on public relations.”
- Bill Gates, Microsoft Founder

Is your company or organization suffering from PR bankruptcy? Have you created or maintained goodwill with the media by proactively distributing at least one press release a quarter over the past few years? (Read more…)