press materials

April 13, 2009
Note to PR Pros: Keep Your Key Messages Consistent

Consistency in public relations is important. Public relations consultants and corporate executives are often told to “stay on message” and not to stray from a script. Companies and organizations put an enormous amount of time and energy into hammering home a consistent key messages, be it through public statements, advertising, or simple branding. (Read more…)
December 12, 2008
Using Plain Language in Public Relations

Using plain language to communicate with journalists is not considered bland but effective. Whether your public relations campaign targets community or business publications, it is unlikely that reporters reviewing your press kit will be familiar with specific industry jargon. Providing them with information in plain language is the surest way to get your point across, significantly improving your chances for media coverage. (Read more…)
December 10, 2008
Preparing a Press Release? Think Global, Look Local

While today’s small businesses and small public relations firms have a number of economical means to reach national and international media–e-mail, on-line press kits, and press release delivery services, such as eReleases–the pitch will still need to be as good as the product to achieve results. Assuming merit exists for media coverage halfway across the world, crafting a press release around a hometown perspective can detract from a its news value. Even for editors in surrounding towns and cities, success stories about your immediate business community will be of little interest. (Read more…)

Note to PR Pros: Keep Your Key Messages Consistent

Using Plain Language in Public Relations

Preparing a Press Release? Think Global, Look Local

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