press kits

September 21, 2009
Stress Your “Value” in Holiday-Related Public Relations

Each year, the clock for getting out holiday-related press releases starts ticking earlier. Recent holiday seasons have proven to be ultra-competitive because of genuine fears that consumers would not be spending money like they had in the past. These fears push purchases back, causing retailers to discount more heavily in an effort to reduce inventories. So when it comes to holiday planning, it’s imperative that manufacturers and service providers push the value element of their products when doing public relations. (Read more…)
May 20, 2009
Putting Together Your Public Relations Strategy

So it’s time to put together a public relations/publicity strategy for your business or organization. The task can seem overwhelming. But if you break the job of public relations planning down into smaller steps, you’ll soon have it together. Here’s one way to put together an effective public relations strategy. (Read more…)
December 12, 2008
Using Plain Language in Public Relations

Using plain language to communicate with journalists is not considered bland but effective. Whether your public relations campaign targets community or business publications, it is unlikely that reporters reviewing your press kit will be familiar with specific industry jargon. Providing them with information in plain language is the surest way to get your point across, significantly improving your chances for media coverage. (Read more…)
December 10, 2008
Preparing a Press Release? Think Global, Look Local

While today’s small businesses and small public relations firms have a number of economical means to reach national and international media–e-mail, on-line press kits, and press release delivery services, such as eReleases–the pitch will still need to be as good as the product to achieve results. Assuming merit exists for media coverage halfway across the world, crafting a press release around a hometown perspective can detract from a its news value. Even for editors in surrounding towns and cities, success stories about your immediate business community will be of little interest. (Read more…)
December 8, 2008
Exploring the Audio-Visual Side of Public Relations

Television interviews with great visuals instantly grab viewers’ attention. Yet many public relations firms fail to plan their visual content before approaching TV producers. In a multi-media world, public relations isn’t just about text-based press releases or well-written speeches; audio-visual elements are increasingly becoming standard public relations tools. (Read more…)

Stress Your “Value” in Holiday-Related Public Relations

Putting Together Your Public Relations Strategy

Using Plain Language in Public Relations

Preparing a Press Release? Think Global, Look Local

Exploring the Audio-Visual Side of Public Relations

PR Fuel Home

Subscribe to PR Fuel

Recent Tweets

Most Popular Articles

Blogroll