1. December 17, 2009

    A Year-End Public Relations Checklist

    The end of the year is a good time for those in the public relations industry to take stock of their successes and failures over the previous 12 months. The following checklist is designed to help PR folks tout their successes, assess their weaknesses, and develop effective strategies for the forthcoming year. (Read more…)

  2. May 20, 2009

    Putting Together Your Public Relations Strategy

    So it’s time to put together a public relations/publicity strategy for your business or organization. The task can seem overwhelming. But if you break the job of public relations planning down into smaller steps, you’ll soon have it together. Here’s one way to put together an effective public relations strategy. (Read more…)

  3. May 11, 2009

    Public Relations Basics: Tips for Your First TV Interview

    August is supposed to be a slow month for me, one where I catch up on long-term projects that I’ve managed to ignore for several turns of the calendar. This past August I was interviewed on television four times, a public relations coup. The four interviews — on Bloomberg TV, the BBC, CNBC and CNBC Europe — went off without a hitch. I was well-prepared, well-dressed and ready to tackle the subject at hand. Looking back on last week, here are some lessons that I tried to remember before my interviews, as well as ones that I discovered after the fact. (Read more…)

  4. May 7, 2009

    Public Relations Strategies: Positioning Yourself as an “Expert”

    Presenting yourself–or someone in your organization–as an expert can be a critical aspect of your public relations strategy. However, there are some fields where just about anyone can say they’re an “expert”–or worse, a “consultant.” The media, and even the general public, has become increasingly skeptical of such claims. However, there are ways to overcome this skepticism, add credibility to your claims of expertise, and pull off a public relations coup. (Read more…)

  5. May 1, 2009

    Public Relations Basics: Keep Your List of Press Contacts Updated

    A few years ago, Wired magazine editor-in-chief caused a ruckus when he announced he was banning public relations consultants from his email inbox. “I get more than 300 emails a day and my problem isn’t spam, it’s PR people,” Anderson wrote. “Lazy flacks send press releases to the Editor in Chief of Wired because they can’t be bothered to find out who on my staff, if anyone, might actually be interested in what they’re pitching.” And that was only the start of Anderson’s tirade against public relations professionals who keep sloppy, out-of-date lists of press contacts. (Read more…)

  6. December 16, 2008

    Five Refresher Tips For Public Relations Pros

    These five simple refresher tips are part of the complex dance between the public relations industry, the media, and the public-at-large. These tips may sometimes be easy to forget in the hustle and bustle of your day-to-day workload. But if you regularly employ these basic strategies, your PR workload will be that much easier to manage–and your clients will be that much happier. (Read more…)

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