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  1. May 14, 2009

    How to Get the Most Out of a Public Relations Job Change

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    Four of my best friends in the public relations business have recently started new jobs. Change can be exciting and challenging. No two public relations departments operate in the same manner, even if they have the same corporate parent. People and processes are different, and so are expectations. What flies in one office may not be acceptable in another. Regardless of the corporate culture, you can take some simple steps to help make the transition from one public relations job to another easier. Follow these steps, and you’ll better understand your job, the real expectations of your co-workers, and how you can improve your company’s public relations. (Read more…)

  2. March 23, 2009

    Are You Unhappy with Your Public Relations Job?

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    These days it seems like everyone I know in the public relations game is looking for a new job. If nothing else, the sheer amount of people I know looking for a change in the public relations industry–I honestly believe that about 50 percent of the PR reps I know are looking to change employers–signals that PR vets and newbies alike are feeling less secure about their actual responsibilities as the definition of “public relations” continues to evolve. (Read more…)

  3. March 20, 2009

    How to Make Sure Your New Public Relations Job is Right for You

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    Looks can be deceiving, and so can job offers. The latter fact was recently illustrated by the tale of two friends who have spent a combined four decades in the public relations industry. (Read more…)

  4. January 14, 2009

    Little White Lies Can Lead to Big Problems in Public Relations

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    In the world of journalism, every so often a reader will send in a tip that is worth a reporter’s time. Usually the reader has uncovered something about a company or individual that isn’t quite right. And that discovery can turn into a public relations nightmare for the company or individual in question, especially if it involves lying. Let the following story be an example an example of how a little white lie can quickly snowball into the worst kind of publicity. (Read more…)

  5. January 2, 2009

    Taking Your Public Relations Strategy National

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    It’s not difficult for a company with a small public relations department to attraction attention from local media. You might not think that same small company –- or even a small company without an in-house public relations department –- could also also attract attention from regional, national, and even international media outlets. But it’s easier than you might have assumed. The following tips can help you –- or your outside public relations firm — launch your company into the national spotlight. (Read more…)

  6. January 8, 2001

    A Little Fund Makes a Big Media Splash

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    Kate Lee has the kind of press clippings most PR people would kill for. In less than a year, Lee has been quoted by publications coast-to-coast and appeared on television and radio stations in the U.S. and Canada. Business Week, USA Today, Washington Post, San Jose Mercury News, New York Times, and Atlanta Journal Constitution are just a few of the publications that Lee’s name has appeared in. (Read more…)