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September 12, 2011
How to Earn Your Girl Scout Badge in Social Media PR

When a young lass is going for, say, her gardening Girl Scout badge, it’s never as simple as “plant a pea plant.” There are several steps involved – learning about seeds, proper watering techniques, and maybe a fertilizer lesson or two. Make like a Girl Scout and apply the same mentality when earning your Girl Scout badge for social media. (Read more…)
March 16, 2011
How Often Should You Tweet?

PR pros have undoubtedly run across this little conundrum – how often should you tweet? Is it better to continuously post thoughts, links, and conversation all day long, or should you space them out to give people some breathing room? Is my presence too big or too small? (Read more…)
July 15, 2010
What to Do When Your Online Reputation Has Been Compromised

As the old saying goes, “You can’t please all of the people all of the time.” But in the age of the Internet, almost all of the people have a forum where, when they’re not pleased, they can complain loudly and proudly. Whether it’s one cranky blogger denouncing your company because of its complicated instruction manuals or a concerted online movement smearing your company’s good name, as a PR pro, you need to be ready to handle online reputation attacks. (Read more…)
May 6, 2009
The PR Fuel Mailbag: Blogs, Online Press Rooms, Nosy Bosses, and More

Another dip into the PR Fuel mailbag produced a slew of interesting questions from readers. This time around we decide if public relations departments should have a hand in corporate blogs, how to get attention for an online press room, and other queries from the world public relations. (Read more…)

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