-
August 7, 2009
Speedo’s High Tech Swimsuit to Sink or Swim by PR Effort?
It can’t be good to be Speedo right now. The company’s LZR Racer high-tech body suit has set swimming records and created buzz well beyond the competitive swimming community. (Read more…)
-
April 2, 2001
The Strange World of Public Relations
Not Everyone Can Be a Winner: Ronn Torossian, President and CEO of 5W Public Relations
The snubbing of “Dream Girls” in the Best Picture category of the Academy Awards turned a lot of heads. The snubbing of 5W Public Relations in PR Week’s Agency of the Year category turned at least one head, that of the firm’s founder, Torossian. (Read more…)
-
January 28, 2001
Irrational Hubris?
Richard W. Edelman, the president, chief executive officer and namesake of Edelman Public, is a very happy man. (Read more…)