1. August 7, 2009

    Speedo’s High Tech Swimsuit to Sink or Swim by PR Effort?

    It can’t be good to be Speedo right now. The company’s LZR Racer high-tech body suit has set swimming records and created buzz well beyond the competitive swimming community. (Read more…)

  2. April 2, 2001

    The Strange World of Public Relations

    Not Everyone Can Be a Winner: Ronn Torossian, President and CEO of 5W Public Relations
    The snubbing of “Dream Girls” in the Best Picture category of the Academy Awards turned a lot of heads. The snubbing of 5W Public Relations in PR Week’s Agency of the Year category turned at least one head, that of the firm’s founder, Torossian. (Read more…)

  3. January 28, 2001

    Irrational Hubris?

    Richard W. Edelman, the president, chief executive officer and namesake of Edelman Public, is a very happy man. (Read more…)