10 Expert Strategies for Launching a PR Campaign that Gets Results
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Did you know that over 80% of consumers say they trust recommendations from journalists more than advertising? That’s just one reason why a strong PR campaign is essential for any business that wants to build credibility and attract customers.
Distribution Press Release: What Are the Benefits?
Nearly 80% of content marketers already incorporate press releases into their content marketing strategies. A press release distribution service can help your content appear on more outlets than ever before. Without press releases, however, you might struggle to reach customers online.
On the fe… Read more
How to Choose Press Releases Distribution Services: A Guide
Over 80% of marketers are actively investing in content marketing. In fact, 60% say content can help generate leads and demand. Content creation is the most outsourced content marketing activity among marketers, too.
Creating and distributing your own press releases can feel stressful and time-con… Read more
How to Grow Your Brand Authority and Reach With a News Release
Over 70% of marketers say content marketing has quantifiably improved prospect engagement. Meanwhile, 66% of customers agree that companies should make it easier to access their content.
Creating a news release can help you appear in front of those customers.
You can generate brand awareness, build r… Read more
Why Your Small Business Needs to Start Writing Press Releases Now
Issuing press releases when you have news about your company is a surefire way to get the information out to the public. If you own a small business, building your brand awareness and boosting engagement is essential to bringing in business. … Read more
New Year, New Plan of Action: 7 Tips for Optimizing Your 2026 PR Strategy
Are you ready for a new and improved year for your business? Welcome to ! One of the most important things for any business to handle at the beginning of the new year is building a successful PR strategy. Even if you already have a PR strategy in place, you should consider making a new PR strategy or revamping yo… Read more
What Does PR Stand For?
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What Does PR Stand For? PR Meaning
PR stands for Public Relations. It’s the strategic practice of managing communication between an organization and its publics to build mutually beneficial relationships, enhance reputation, and influence public perc… Read more
Why Most Press Releases Never Get Published
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Public relations is a fast paced world not for the faint of heart.
And part of the world of press releases is that most press releases never get published.
The Biggest Mistakes That Keep Most Press Releases From Getting Published
Before you start email blasting pres… Read more
18 Book Marketing Experts Reveal Secrets That Boost Recognition, Get New Readers, and Increase Sales
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There’s no shortage of advice out there about how to best market your independently published book to new readers. Indeed, it sometimes seems like almost everyone has something to say on the subject.
So who do you believe? Who do you pay the closest attention … Read more
How to Think 3 Steps Ahead in PR
Public relations is all about timing. Post something online at the right time and you’re golden – post at the wrong time and you’re out of luck. Release your press release right as the holiday shopping period begins and you’re rich – release it too late and you missed the window. With careful planning comes g… Read more