1. December 9, 2011

    PR Strategies That Seem Counterintuitive

    Once in a while, in your PR life, you must make decisions that seem to not only go against the grain, but actually completely against the message you’re trying to send. But what counts is the long-term result, even if the short-term results don’t seem to lead there. (Read more…)

  2. August 26, 2010

    4 Tips for Launching an International PR Campaign

    You’re the owner of a widget factory and you think that your products are perfect for the people of Canada, Central America, the Amazon Basin, Sub-Saharan Africa or perhaps the entire Indian subcontinent. You’re ready to take on the world, but how do you make sure the world doesn’t take you out? Here are some tips for launching an international PR campaign: (Read more…)

  3. May 6, 2010

    7 Key Components for Press Release Distribution Success

    During my years of offering press release distribution services, I’ve seen firsthand what it takes to be successful. Today, I want to share with you the 7 key components you need to have in place if you want to get results with your press release marketing. (Read more…)

  4. February 22, 2010

    5 Steps for Creating a Public Relations Strategy

    Performing public relations services for a new company or a company that has never before seen the spotlight can be an exciting, not to mention somewhat daunting, enterprise.  Will the company become a media darling? Will a concerted PR effort result in floods of public good will? Before you start counting your chickens, you need to develop a PR strategy. Here are the five most important points for doing just that: (Read more…)

  5. November 23, 2009

    Marketing on Twitter: PR Heaven or Hype?

    With all of the talk about Twitter in the past few months, it leads one to wonder if in fact Twitter.com is the social networking site (SNS) marketing machine that everyone claims it to be.  Well, to prove or disprove these statements – let’s look at the cold hard facts. (Read more…)

  6. May 12, 2001

    Tripping Around the PR World

    Ominous Signs: I had not heard the term “hiring freeze” in quite a while, but two friends in the PR business told me this week that they were up for new jobs only to be told that a hiring freeze at their prospective employers had been instituted. You don’t need to work for The Federal Reserve to know that the economy is on extremely shaky ground. When times like these are upon us, I always make sure my ducks are in a row at my job and I keep my resume in order. I’m not predicting some massive wave of layoffs, but there are some ominous signs, and hatchet men often believe that PR people are expendable when it comes time to cut costs. (Read more…)

  7. January 30, 2001

    The Year in PR Winners

    Last week, I brought out the year’s PR losers, so it shouldn’t surprise you that I’m bringing you the winners this week. (Read more…)

  8. January 19, 2001

    Plotting Your 2005 PR Strategy

    Last year, the election dominated the headlines. From “Dean’s Scream” to blogger’s exit poll numbers, there was no bigger story than the election. In 2005, the media will have to find new sources to fill up all those inches and minutes between ads. (Read more…)

  9. January 16, 2001

    Plotting Your 2004 PR Strategy

    This is a special year for me personally. That’s because it’s a leap year and I can celebrate my friend Robert’s birthday once more. 2004 also, and undoubtedly more importantly, brings a general election and The Summer Olympic Games. (Read more…)

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